In today’s competitive retail landscape, pricing is more than just a numbers game, it’s a strategic lever. For one global athletic footwear and apparel retailer, tapping into the right data at the right time unlocked major wins, including an 8,000-unit sales surge in just two weeks.
The Challenge: Disconnected Omnichannel Pricing in a Global Business
With operations spanning North America, EMEA, and APAC, this retailer was grappling with a fragmented pricing approach. Each region ran its own pricing playbook, leading to inconsistent strategies and missed opportunities across both in-store and digital channels.
Three major pain points stood out:
- Manual Competitor Tracking: Regional teams relied on manual spot-checking of a limited number of SKUs, leaving them with an incomplete view of the market and no scalable way to keep up.
- eCommerce Pricing Gaps: Despite the growing importance of online retail, pricing strategies were still rooted in brick-and-mortar thinking, leaving digital shelves misaligned with real-time market dynamics.
- Stagnant Inventory in EMEA: Older inventory (some sitting unsold for over seven months) continued to pile up without a structured process to reassess pricing or stimulate sell-through.
The Solution: Price Intelligence at Scale
To tackle these issues, the brand implemented Wiser’s Price Intelligence solution. With real-time pricing data from competitors across multiple regions, the retailer could finally centralize and standardize its pricing strategy.
Key Improvements included:
- Global Pricing Visibility: Centralized data empowered regional teams to align strategies, reduce duplication, and shift from reactive to proactive pricing decisions.
- Better Inventory Management: In EMEA, pricing intelligence enabled teams to benchmark aging SKUs against competitors and adjust pricing to move stagnant stock.
- Stronger Promotional Planning: In North America, the brand identified aggressive online discounting by competitors. With this insight, they moved beyond a rigid MSRP strategy to adopt dynamic e-commerce promotions.
- Cross-Regional Learning: Pricing data became a shared asset, fueling faster decision-making and helping teams replicate successful tactics across markets.
The Results: 8,000 Units in 2 Weeks
The impact of a data-driven approach became clear during a pilot program in one division. The team used competitive pricing insights to strategically lower the price of a single SKU, resulting in a staggering 8,000 additional units sold in just two weeks.
This success proved the power of pricing intelligence and catalyzed global adoption of the solution.
What Came Next: Scaling the Impact
Following the pilot, the retailer expanded the program:
- More Competitive Benchmarks: New local and regional competitors were added to the platform, offering richer data for pricing decisions.
- Wider Team Adoption: Teams in marketing, sales, and merchandising began using pricing intelligence to synchronize campaigns with market realities and competitor moves.
Why It Matters
With consumer demand shifting rapidly and competition intensifying, real-time pricing intelligence is no longer optional. For global retailers, it’s the difference between aging inventory and record sell-through.
8,000 extra units in two weeks is just the beginning.
