Improving New Product Launches with Crowdsourced Shopper Feedback
Every year 30,000 new products are launched, and 83% fail within just 18 months. For FMCG brands, new product launches
Shelf Intelligence
Shopper Insights
Price Management
Unveiling the Secrets Behind Pricing Strategies in Consumer Electronics
When competing in today’s retail landscape, understanding the subtleties of pricing strategies across major retailers is not just important—it’s essential
Retail Execution
Shelf Intelligence
Transforming Retail Execution with Store-Level Selling
Navigating the complexities of retail execution demands innovative strategies that extend beyond conventional methods. The heart of effective retail execution
Retail Execution
Enhancing Sales Effectiveness Through Data-Driven Execution: A Deeper Dive into Store-Level Selling
In our previous post, we outlined how brands can leverage store-level sales data and incremental points of distribution to boost
Price Management
Why Asking the Right Questions Matters for Choosing a Price Intelligence Provider
In previous posts, we’ve explored various levels and capabilities of price tracking tools. But when you’re evaluating price intelligence solutions,
Retail Execution
Empowering Sales with Store-Level Selling and Incremental Points of Distribution
We’re increasingly seeing the FMCG industry place their bets on two areas they see as offering a competitive edge: store-level
Consumer Experience
The Omnichannel Shopper: Connecting Digital and Physical Worlds
Retail has undergone a significant transformation as consumer behavior shifts and modern shoppers increasingly move fluidly between online and in-store
Consumer Experience
Creating Trust and Managing Availability: Navigating Price Sensitivity and Stock in the Omnichannel Era
For today’s consumers, price and availability aren’t just practical considerations, they are foundational elements of trust. As shoppers seamlessly transition
Retail Execution
Wiser’s Solutions for Brands of All Sizes: A Success Story from the Beverage Industry
At Wiser, we’re proud of our partnerships with industry giants like Ferrero and Mars, but we also work closely with
Price Management
How Good Is Price Intelligence Without Price Optimization?
In previous posts, we explored the different types of price intelligence tools available to ecommerce businesses and why Wiser’s Price