Learn actionable tips from industry experts on how to put omnichannel retail data to use and achieve new levels of success.
You need to connect with shoppers inside brick-and-mortar retail stores, whether you’re a brand manufacturer or a retailer, whether your reach is national, regional, at the biggest big-box stores, or the smallest mom-and-pop shops.
The good news is that there …
March 2, 2021
Like creating a recipe or writing a song, sculpting an effective pricing strategy for your business takes a lot of trial and error. You want your customers to like it and you want it to work well for your business …
February 22, 2021
During any given shopping trip, consumers can be exposed to thousands of products on the shelf. As you can imagine, this often triggers intense decision fatigue, described as the “feeling of being too tired to make choices and wanting, instead, …
How can you be more competitive? Increase sales? Optimize margins and boost profits? These are questions every business has—but that doesn’t mean there are very many easy answers.
One area you can focus on to address the above concerns is …
February 16, 2021
There’s how you view your prices, and how your shoppers view them. Like with all things retail, there’s often a discrepancy between your internal perception of your business, especially prices, and what the market sees.
This can create a challenge …
February 9, 2021
For a shopper, not much thought is given to walking into a brick-and-mortar store, finding the right product quickly and easily, and checking out with no hassle. Behind the scenes, however, is a completely different story.
For brands and retailers, …
February 2, 2021
The only way that brands can understand their customers is by collecting data, but a recent shakeup that aims to improve consumer privacy and control is cutting off one key source: third-party cookies.
Simply put: the phasing out of third-party …
January 26, 2021
Should you ship your products directly to retail stores and bypass the go-between, or is there something to be said for letting your retail partners own the distribution to individual stores?
This is a question every brand and manufacturer has …
January 19, 2021
There’s an old saying that goes, “the perfect is the enemy of the good.”
Essentially, in all the time you spend trying to get something done perfectly on the first try, you could have aimed for “good” and iterated your …
January 12, 2021
