Consumer Experience

11 Quotes Every eCommerce Professional Should Take to Heart

In eCommerce, the greatest teacher is experience. When retailers face big business decisions or are at a loss for ideas, they often turn to professionals they know and trust. This is because those professionals tend to be the ones who have gone through the same experiences before. The following quotes can offer you great advice on how to run your business. From customer service to pricing, we hope these quotes inspire you.

On Customers

“We see our customers as invited guests to a party and we are the hosts.” – Jeff Bezos, Amazon

“The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.”-Seth Godin, American author, entrepreneur, marketer, and public speaker

“When consumers adopt new technologies, they do old things in new ways. When they internalize technology, they begin to do new things.” — James McQuivey, Analyst at Forrester Research

State of the Industry

“Making a profitable e-commerce store is hard work. I love the fact that Shopify clients help each other in our forums. I love the fact that everyone feels like we are in this together and that we all will succeed together.”- Scott Lake, co-Founder, Shopify

“In the beginning, e-commerce was really about getting commodity products online as cheaply as possible. Now, we’re moving into the more exciting phase of e-commerce, where it’s about emotional products – the things that people really cherish.” – Jason Goldberg, founder, and CEO,

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.” – Bill Gates


Discounts and promotions are taxes placed upon brands for being unremarkable.” — Kevin Hillstrom, President of MineThatData

“Seventy-one percent of consumers believe they can save money and receive a better deal by shopping online” – HubSpot


“If you have a business website, make it stickier; redo the merchandising often and try new things until you hit the right homepage. Then try and beat that.” – Morris Hite, former chairman, president, and CEO of Tracy-Locke

“You can’t wait for customers to come to you. You have to figure out where they are, go there and bring them back to your store.”- Paul Graham, Y COMBINATOR

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” – Apple, Inc

Regardless of the size of your business, a little bit of advice never hurt anyone. Whether it comes from the CEO of multi billion dollar company or a startup, any professional with eCommerce experience under their belt can point other retailers in the right direction.

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