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Retail Execution

Trade Promotion vs Consumer Promotion: A Comparative Analysis

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact.

PR & News

Black Friday: Essential 2023 Insights for Online Brands & Retailers

As 2023 wraps up, it’s time to turn our attention to the exciting opportunities that 2024 brings. One of the.

Better decisions can only come from better data.