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Shelf Intelligence

How Hard Seltzer Continues to Expand After Several Years of Growth

Editor’s Note: A version of this blog is also published in National Liquor News. When looking at alcoholic beverages, hard.

Brand Management

Brand Equity: What Is It & How Can It Affect Your Margins

In the last few years, many companies have begun to shift their focus from their products to their customers. And.

Better decisions can only come from better data.