In the world of modern retail, most shoppers prefer to compare product prices before making any final purchases. But price comparison software isn’t just for customers, as there are many benefits that brands and retailers stand to gain from pricing …
How to Conduct—and Win—a Competitive Pricing Analysis
How did the biggest brands and retailers in the world get to the top? In part, they understood the competition.
You can’t be the best—and stay the best—unless you know how you compare to your competitors, how you are different, …
May 3, 2022
5 Key Business Challenges Behind Your Merchandising Strategy
Merchandising is obviously an essential part of retail, but keeping your strategy up-to-date and profitable is difficult in a growing competitive market.
There is a number of merchandising challenges that retailers are facing. Finding the right mix of time, budget, …
April 26, 2022
How to Protect Your Brand Through Pricing
Price management. Sounds fun, right? Regardless of your expertise and sophistication around pricing (you might be an analyst type who does actually think price management sounds fun), setting the right price on a product your company builds from scratch is …
April 19, 2022
Unauthorized Sellers: Identify Violators and Protect Your Brand
Amazon, Walmart, and other online marketplaces are a competitive hotbed of brands and resellers. It doesn’t take much to create a seller profile and start listing products online. The challenge for brands is managing those sellers—and preventing any unauthorized sellers …
April 12, 2022
Why You Should Respond to Customer Reviews—And How to Do It Right
Potential customers can look up reviews for any product they may come across either online or in-store. For many, what they find in those reviews could be the deciding factor in making their purchase.
It’s in your company’s best interest …
April 5, 2022
How Pricing Mistakes Could Be Hurting Your Profits
Pricing strategy is one of the hottest topics in the retail world, and rightly so. Having the right strategy keeps companies competitive and profitable.
But, with so much information on price optimization floating around out there, and countless tips on …
March 29, 2022
How to Influence the Customer Path to Purchase
The customer path to purchase is very rarely straightforward. Shoppers go through many twists and turns as they decide which product will get them the best bang for their buck.
The goal for your brand is to be there to …
March 22, 2022
How to Get the Most Out of Your In-Store Data
In the world of retail, actionable data collection and analysis are essential to making logical, evidence-based decisions that could improve your products’ health on the shelf.
Since you rely heavily on consumer shopping behavior and shelf insights, collecting as much …
March 15, 2022