What is Direct-to-Consumer and How to Balance D2C with Wholesale
Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell.
Consumer Experience
Price Management
Captive Product Pricing Explained: Definition and Examples
Have you developed a core product that requires accessories or add-ons? If so, you’ve got a captive product. A captive
Price Management
5 Unethical Pricing Pitfalls to Avoid
Is your company home to ethical or unethical pricing strategies? We all would like to say that our business is
Shopper Insights
How to Measure Consumer Behavior: 3 Metrics for Brands and Retailers
A brick-and-mortar store is in constant motion. The assortment, merchandising, layout—all change often. Why? In order to maximize revenue and
Price Management
Why is Average Unit Retail (AUR) Important?
Average Unit Retail, or AUR, is a key metric used in retail today, alongside other important data points such as
Brand Management
What is Product Development? How Retail Brands Dominate the Process
Product development can be fun, exciting, terrifying, and immensely challenging. Sometimes, all at the same time. Whether you’re a new
Consumer Experience
8 Simple Tactics to Increase Market Basket Size
The goal of any brick-and-mortar retailer is to sell. You want your customers to come in early and often, and
Shopper Insights
What Gen Z Wants from Their In-Store Experience
People have studied buying habits and consumer sentiment of Millennials. However, there is a new generation, Generation Z, which will
Market Awareness
7 Simple Ways Brands and Retailers Use Price Intelligence, Intelligently
Price intelligence is the ability to track, monitor, and analyze competitor and market pricing data to make educated pricing decisions for your
Brand Management
Brand Erosion: Its Causes and How to Prevent It
Consumers today have more choices than ever before. More marketplaces, more products, and certainly more brands. This is great for