What Are the Causes and Costs of Bad Data in Retail?
Building a successful business requires data, but not just any data: it must be accurate, high-quality data. Acquiring and maintaining a
Data Quality
PR & News
[Chain Store Age] Vertical Electronic Toy Retailer Doesn’t Play Games with Pricing
How can you protect your brand and control your prices across multiple online marketplaces? Vtech, an electronic toy retailer, does
Consumer Experience
Facial Recognition: Will Consumers Welcome the Technology?
How convenient is too convenient? How much privacy are we willing to forgo in favor of improved security and automation?
Shopper Insights
Are Customer Loyalty Programs a Win for Brands and Retailers?
What brings shoppers back for more? Is it price? Quality? Assortment? Or something else? At Wiser, we were curious what
Market Awareness
Despite Higher Price Point, Samsung Leads in Perceived Value
In a recent survey conducted by Wiser of Walmart, Target, Best Buy, and Costco stores, shoppers were asked to consider
Brand Management
How to Enforce MAP Pricing on Amazon
How can you enforce MAP pricing on Amazon? This is a question asked by countless brands and manufacturers, and it’s
PR & News
[Webinar] How to Enforce MAP and How Brands Find MAP Success
Minimum advertised price policies. These pricing agreements are incredibly important for brands that want to manage their price position and
Brand Management
When Retail Partners Go Rogue: Warning Signs and Prevention
We often hear of unauthorized third-party sellers disrupting price parity and creating price erosion in the online marketplace. While often
Shelf Intelligence
What Is Phantom Inventory? Here’s How to Spot It
Are there ghosts haunting your shelves? No, not real-life ghosts: phantom inventory. Walk through the aisles and see empty shelves
Market Awareness
Is Burger King’s $5 Coffee Subscription a Win for Customers (and QSRs)?
In mid-March, Burger King rolled out its $5 coffee subscription service. The deal? BK app users who signed up would