Retailer or Manufacturer—Can You Enhance Performance With More Effective Customer Satisfaction Surveys?
Customer satisfaction surveys are an invaluable tool for businesses seeking to improve their performance and stay ahead of the curve
Shopper Insights
Shopper Insights
Enhancing In-Store Analytics With Shopper Marketing
It’s no secret that successful businesses are always on the hunt for innovative new strategies to drive growth. As the
Brand Management
Utilizing SWOT Analysis to Unleash Your Brand’s Potential
SWOT analysis, an acronym for Strengths, Weaknesses, Opportunities, and Threats, is a strategic planning technique that can provide valuable insights
Shelf Intelligence
Wiser Insights: Navigating 2023’s Online Back-to-School Retail Trends
The back-to-school season signals change and growth for students and presents a significant sales opportunity for retailers. It’s not just
Store Operations
Business Intelligence: The Untapped Potential of Foot Traffic Analysis
Understanding the dynamics of your business is crucial for its success. One effective way to gain valuable insights is by
Price Management
A Retailers’ Guide to Building a Sustainable Pricing Model
One of the most critical aspects that can determine the success of a product or service is its pricing model.
Consumer Experience
Customer Satisfaction Management: The Key to Sustained Brand Leadership
Customer satisfaction is not just important—it’s essential. The success of any business largely depends on happy customers. Businesses that prioritize
Consumer Experience
Scaling Up Sales in Enterprises: Weighing Discounts Against Free Shipping
When it comes to online retail, pricing strategies can make or break a business’s success. Among these strategies, two stand
Brand Management
Managing Brand Equity: Essential Strategies for Brand Leaders
Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Brand equity refers
Retail Execution
How to Build a Better Retail Assortment Strategy
A well-curated retail assortment bridges the gap between customer preferences and demand for the products offered, ensuring that each item