Matt Ellsworth

Matt is the Director of Marketing at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions.

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Retail Execution

Route Optimization: How Merchandising Teams Can Solve These 5 Challenges

How efficient are your field teams on a daily, weekly, or monthly basis? If you’re like most brands, the answer

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Price Management

How to Implement a Pricing Strategy Based on Demand

The law of supply and demand has been the mainstay of economics since the beginning of human history, even before

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Shelf Intelligence

The Impact of Smart Shelves On Your Pricing Strategies

It’s a bit of an understatement to say that technology has changed retail. In reality, technology has created nothing short

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Price Management

13 Strategies to Set the Price of a Product

Need to set the price of a product or service? No matter what you’re pricing, you’ll face a handful of

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Price Management

5 Data Points You Should Have About Your Store Presence—But Are Probably Missing

Do you know what’s going on with your brand inside every store you’re in? Alright, in fairness that’s a tough

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Price Management

The Magic of Psychological Pricing

Buying is not a simple transaction. It is an emotional process in which the consumer creates a connection with a

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Price Management

How to Get Your Omnichannel Pricing Strategy Right

With the rising popularity of omnichannel shopping and the blurring of the lines between different sales channels, special attention must

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Price Management

ERP Software or Pricing Engine? How to Help You Choose

In the business world, few things can swing so easily from valuable, simple, must-haves to complicated, overwhelming, and confusing like

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Consumer Experience

Your Guide to Build—and Win—a Perfect Digital Shelf

Are you looking for ways to increase your eCommerce sales? OK, this is a bit of a loaded question, because

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Price Management

Factors That Influence Grocery Pricing Strategies

2020 was a major year in the transformation of online grocery retailing. According to a study by Kantar, the FMCG

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