Matt Ellsworth

Matt is the Director of Marketing at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions.

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Retailers & D2C

Pricing Tools Explained: Which Option Solves Your Pricing Challenges?

The world of pricing can be a little complicated. Not only do you have to manage a long list of

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Retailers & D2C

How to Get the Most Out of Your Next Temporary Price Reduction

Temporary price reductions, or TPRs, are a necessary part of retail. It’s not really a question of if you should

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Retailers & D2C

How to Create and Measure Effective Sales Promotions

Promotions are a popular technique for brands and retailers to motivate customers and drive sales. You’ll see promotions in all

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Brands

How to Treat Pricing Like a Brand Guardian

When you think of a strong brand, what comes to mind? Is it excellent marketing? High-quality products? Pushing the boundaries

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Brands

Consumer Behavior: The Data to Better Understand Your Shoppers

Can you create effective pricing strategies if you don’t know who your consumer is and how they behave? Not really.

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Brands

In-Store Audits vs. Focus Groups: Which One to Choose?

Related: 8 Simple Tactics to Increase Market Basket Size How Consumers Compare Prices to Make Purchase Decisions How Buy One,

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Brands

Route Optimization: How Merchandising Teams Can Solve These 5 Challenges

How efficient are your field teams on a daily, weekly, or monthly basis? If you’re like most brands, the answer

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Retailers & D2C

How to Implement a Pricing Strategy Based on Demand

The law of supply and demand has been the mainstay of economics since the beginning of human history, even before

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Retailers & D2C

The Impact of Smart Shelves On Your Pricing Strategies

It’s a bit of an understatement to say that technology has changed retail. In reality, technology has created nothing short

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Retailers & D2C

13 Strategies to Set the Price of a Product

Need to set the price of a product or service? No matter what you’re pricing, you’ll face a handful of

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