Pricing Analysts: Here’s How to Get Category Managers To Support Your Prices
The world of retail is incredibly transparent for shoppers today—it’s easy to browse competitive prices, a wide selection of products,
Price Management
Price Management
6 Price Optimization Benefits for Retailers Large and Small
Does an automated price optimization solution sound like a luxury for only the largest retailers with the most expansive assortments?
Price Management
Loss Leader Pricing: What You Need to Know
Shoppers are always on the hunt for that “too good to be true” price, but what about from the other
Price Management
Pricing Tools Explained: Which Option Solves Your Pricing Challenges?
The world of pricing can be a little complicated. Not only do you have to manage a long list of
Price Management
How to Get the Most Out of Your Next Temporary Price Reduction
Temporary price reductions, or TPRs, are a necessary part of retail. It’s not really a question of if you should
Market Awareness
How to Create and Measure Effective Sales Promotions
Promotions are a popular technique for brands and retailers to motivate customers and drive sales. You’ll see promotions in all
Brand Management
How to Treat Pricing Like a Brand Guardian
When you think of a strong brand, what comes to mind? Is it excellent marketing? High-quality products? Pushing the boundaries
Market Awareness
Consumer Behavior: The Data to Better Understand Your Shoppers
Can you create effective pricing strategies if you don’t know who your consumer is and how they behave? Not really.
Shopper Insights
In-Store Audits vs. Focus Groups: Which One to Choose?
Related: 8 Simple Tactics to Increase Market Basket Size How Consumers Compare Prices to Make Purchase Decisions How Buy One,
Consumer Experience
A Quick Checklist to Launch a New Product Into the Market
Today, launching a new product on the market is much more difficult than in the past. Having a good product