How Mystery Shoppers Can Complement Your Brokers and Field Teams
As a brand, do you have a way to get your products into new stores? Do you know what your
Shopper Insights
Consumer Experience
What Is Showrooming and What Should You Do About It?
What is showrooming? Showrooming is when shoppers view a product inside a brick-and-mortar store, then use a mobile device to
Price Management
How to Create a Strong Competition-Oriented Pricing Strategy
One of the first steps to take when building a pricing strategy is to think about the quality of your
Shelf Intelligence
Store Audits: How Often Should You Be Auditing Your Stores?
What frequency should you be auditing your stores? Wiser is working with several companies that are using their own field
Retail Execution
Tricks CPG Sales Teams Use For Effective Display Promotions
Your trade budget combined with the setup of new promotional displays can be one of the most effective growth tools
Retail Execution
4 Tips to Better Manage Your CPG Broker Relationships and Grow Sales at the Shelf
A robust network with strong CPG broker relationships can accelerate sales and open more doors to new retail outlets. It’s
Market Awareness
How Does Wiser Define Market Listening?
It’s hard to set the right price, build the perfect promotion, launch a new product, or otherwise achieve eCommerce success
Price Management
eCommerce Pricing: How to Price for Marketplaces vs. Your Website
Quantity or quality. At the risk of oversimplification, these are the two buckets that make up your eCommerce traffic. You
Shelf Intelligence
Hunting Higher Easter Liquor Sales
Editor’s Note: This blog was originally published by Snooper App. Snooper App was acquired by Wiser Solutions in 2022 and
Retail Execution
Retail Execution: What to Measure and How to Optimize
Brick-and-mortar shoppers are more mission-oriented than ever before. They know what they want, and they’re going to get in and