[Infographic] How to Rock your Back to School Sales and Marketing

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It’s that time again! Summer vacations are coming to a close and a new school year is just around the corner. Back-to-school is the second largest retail holiday in the U.S. but many brands don’t realize how important this opportunity really is for their yearly sales. This year, parents are expected to spend roughly $828 billion dollars to send their kids back to class and that number is only expected to grow. But the path to purchase is not as…

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Accepting These Three Harsh Realities Will Increase Your Conversions

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I remember starting my first business. I’m using “business” here very liberally. I played guitar in a band when I was fifteen, and I launched my band’s website where we sold CD-R’s burned with our demo recordings. Staring at my WordPress metrics and Paypal account waiting for orders to come in was a little heartbreaking. After a week, the only orders we had were our closest friends and my mom. I assumed success was as easy as putting up my…

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Top 5 Ways Online Retailers Can Use Competitive Intelligence to Drive Value

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Mining for data is a great way to get ahead of the competition. The task of mining can be a lot of work, but the effort is worthwhile. But what do you do with the information once it’s in your hands? You don’t want to be like a dog chasing its own tail, so determine a specific end goal to make the most of your data mining endeavors. Unlocking a goldmine of data can do wonders for your business, but…

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Are You Ready to Make Customers Out of Your Abandoned Carts?

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It’s much easier for a consumer to change their mind about a purchase in the online world compared to shopping in store. In fact, around 68% online shopping carts are abandoned globally – so what can you do to rescue those lost sales? This infographic will help you put together a winning abandoned cart strategy. Originally posted on dotmailer. About Wiser Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and…

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Are Top Retailers Pricing Dynamically?

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Shoppers compare prices across retailers’ sites and on the barometer of Amazon’s [IRDX RAMZ] marketplace but while this snapshot gives a single view, watching over the longer term gives insight into those retailers’ pricing strategies. Being visible and found is an important start to the sales process but a product’s price is a determining factor in gaining both the visit and the sale. While some retail brands are able to control prices, for many retailers price competition is vital. How do…

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