Transforming Web Data from Unstructured to Structured

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*Originally published on the Quad Analytix Blog At first blush, it seems like data analytics is simply collecting and analyzing loads of information, but there’s actually a lot that happens in between. There’s a whole progression to it: on a broad level, the data analytics workflow generally follows a process called ETL (Extract, Transform, Load), where data is… Extracted—in our case, obtained from various retail websites Transformed—cleaned, normalized, checked for accuracy and consistency to get the data into analyzable form Loaded into…

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Three Secret Weapons for Global Selling on Amazon

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Most sellers have dreams of becoming a global powerhouse. That’s part of why you might have gotten into ecommerce in the first place. You want to sell around the world. And the market is ready for your international expansion. International ecommerce sales are set to rise by 22.5% over the next two years after rising 81% in the previous four years. Still, despite the fact that Amazon has a global presence, many sellers on the site struggle to bring in…

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We’re excited to announce Wiser is joining Quad Analytix!

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Wiser was founded in 2012 with the vision of bringing Amazon’s wisdom to the rest of the retail world by enabling them to sell the right product, at the right time with the right price. Our focus was on empowering retailers to price more intelligently by giving them the data and insights they needed, even if they were lacking the internal resources to do so. Since then, we’ve built an incredible team, world class platform, and have been fortunate to…

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[Infographic] How to Rock your Back to School Sales and Marketing

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It’s that time again! Summer vacations are coming to a close and a new school year is just around the corner. Back-to-school is the second largest retail holiday in the U.S. but many brands don’t realize how important this opportunity really is for their yearly sales. This year, parents are expected to spend roughly $828 billion dollars to send their kids back to class and that number is only expected to grow. But the path to purchase is not as…

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Accepting These Three Harsh Realities Will Increase Your Conversions

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I remember starting my first business. I’m using “business” here very liberally. I played guitar in a band when I was fifteen, and I launched my band’s website where we sold CD-R’s burned with our demo recordings. Staring at my WordPress metrics and Paypal account waiting for orders to come in was a little heartbreaking. After a week, the only orders we had were our closest friends and my mom. I assumed success was as easy as putting up my…

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