Price and Prejudice: Putting a Price Tag on Brand Value

price-prejudice

*Originally published on the Quad Analytix Blog FLASH SALE! PRICES SO LOW, WE CAN’T ADVERTISE THEM! With Black Friday and the holiday shopping season fast approaching, promotional copy like the above will soon be splashed across ecommerce sites all over the web. Holiday sales, doorbusters, and loss-leaders will lure customers looking for presents for their loved ones (or maybe themselves), and sales outlets large and small are scrambling to get an edge on their competitors. Your resellers may assume that, by violating…

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Predicting the Holidays: Analyzing Competitor Holiday Trends

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This post was originally published on the Quad Analytix blog. “Those who fail to learn from history are doomed to repeat it.” But the inverse can also be true: those who study the past can profit from it. As the holiday shopping season begins, retailers large and small are looking to meet and surpass sales expectations for the year. E-commerce sales revenue for the 2016 holiday season is expected to reach almost $95 billion. There’s no oracle that can tell…

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Shades of Gray: MAP Avoidance Tricks, Gray Market Sellers, and How to Beat Them

grey-market

*Originally published on the Quad Analytix Blog Resellers often want to offer products at competitive prices, and for good reason. Being the low price leader is a quick way to see an uptick in sales. But this can come at a steep cost down the line for their brand value and that of their suppliers. True or not, low cost is often conflated with low quality, and a reseller that focuses on low pricing risks damaging their reputation. Not all resellers can see…

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Following the MAP: Monitoring Your Retail Channels for MAP Violations

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*Originally published on the Quad Analytix Blog In our previous column on brand protection, we looked at the reasoning for creating a minimum advertised price (MAP) policy to protect brand value. But a MAP policy that covers all your bases will do no good if you have no way of monitoring your various retail channels. You can manually check the prices of your products from each of your sellers, but that can be tedious and inaccurate, especially as retailers are changing prices…

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Brand Protection: Staying on the MAP

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*Originally published on the Quad Analytix Blog Brands invest a lot of time, money and effort into crafting a narrative for their identities. Branding agencies, advertising agencies and internal marketing departments work hard to make sure the story being told is one that entices customers. Part of that story is pricing. Customers mentally attach certain intrinsic values to the price of a product. Higher prices are equated with higher quality, even at the lowest echelons. Consider the common wisdom of never ordering…

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