How Online Retailers Can Set The Pace this Holiday Season


Are you ready for the holiday season? If not, you should start now. eCommerce is projected to be a $334 billion industry by the end of the year, so it’s time to maximize your profits this holiday season. To help you do so, this infographic is a compilation of tips that can help you prepare for the busiest time of the retail year.

In retail, pricing can be the golden brick road to success. It goes without saying that pricing can make or break shoppers’ purchase decisions. However, ChannelAdvisor found that 27% of retailers have difficulty adjusting to competitor prices. To make sure you’re on top (or the bottom) of the pricing game, use Comparison Shopping Engines (CSEs) to your advantage. With CSEs, you can drop feeds to your Google Shopping Campaigns to improve transparency. Pricing competitively can put you in front of the pack.

Shipping preparations can pull your sleigh to success during the holiday season. ChannelAdvisor found that 34% of retailers have difficulty fulfilling orders on time during the holidays. So, it is important that you have your shipping plan figured out beforehand to prevent loss of sales. Hubspot found that shipping issues are one of the top eight reasons for cart abandonment. Be sure you spread the joy on time and have presents out by December 20th.

Beat the holiday rush and prepare for it now. Check out the full infographic here or just look below to learn more tips on how you can succeed this holiday season.


About Wiser

Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable.

Want to learn more about what Wiser can do for your business? Sign up for a free 14-day trial here.


Min-Jee Hwang

Min-Jee is the Marketing Director at Wiser, a dynamic pricing and merchandising engine for online retailers. She has extensive experience working with SaaS companies and holds a BA from Carnegie Mellon University and an MBA from NYU Stern.