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[Chain Store Age] Vertical Athletic Retailer Ensures Omnichannel Price Compliance

How can you protect your brand, your margins, and your sales? With minimum advertised pricing (MAP) monitoring. TYR Sport, a leading competitive swim and triathlon manufacturer, understands this well.

TYR and Wiser work together to ensure the manufacturer has the data it needs to monitor its assortment for MAP violations and knows when and where to take corrective action. Learn more in our own TYR case study, or get a quick glimpse of the challenges that faced TYR over at Chain Store Age.

Writing for Chain Store Age, Dan Berthiaume explored the value of Wiser’s MAP monitoring for TYR.

Here’s a sneak peek of what you can read in “Vertical Athletic Retailer Ensures Omnichannel Price Compliance.”

“TYR operates its own proprietary e-commerce site and also sells its products through a network of online and brick-and-mortar retailers and distributors, including Amazon and Google. To maintain brand reputation and profit margins, TYR sets minimum advertised prices (MAP) throughout its assortment.”

“When TYR receives MAP compliance data back from Wiser, the company combines the information with its CRM software to continually track partner performance over time.”

Get the full picture on Chain Store Age!

Matt Ellsworth

Matt is the Sr. Manager, Marketing & Demand at Wiser, the leading provider of actionable data for better decisions.

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