Hal Charnley discusses how to build an identity and engage users in creating a productive crowd. His piece in GeoMarketing, How to Build a Productive Crowd That Generates ROI, outlines measures that can be taken to attract a crowd against the competitive landscape of mobile applications.
“Some marketers have achieved differentiation in this crowded marketplace, including those at Yelp and Waze. Both companies use the power of the crowd to fuel their business, but it is how they utilize and maintain their crowds that separates them from other crowdsourcing-based services.”
Contributing Writer: Gabrielle Winant