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[Internet Retailer] How to Protect Your Brand on Amazon

Third-party sellers thrive on Amazon. However, not everyone is playing by the rules. For brands that sell on this online marketplace, it’s a priority to protect brand image and reputation from less-reputable sellers.

Wiser CEO Andy Ballard, in an article published by Internet Retailer, explained how you can do just that with competitive pricing, MAP monitoring, and Amazon’s Brand Registry.

Check out excerpts from Andy’s article below:

“A common issue many brands face when joining Amazon is how to maintain their products’ price integrity. If you set the price too low on Amazon, direct website sales will ultimately suffer.”

“Register with Amazon’s Brand Registry, which will give you access to tools that enable you to more accurately represent your brand, find and report MAP violations, and share intelligence that Amazon can use to help decrease the problem.”

Read the rest of Andy’s thoughts at Internet Retailer.

Matt Ellsworth

Matt is the Content Marketing Manager at Wiser, the leading provider of actionable data for better decisions. He holds a BA from Salem State University.

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