“To Move Forward, Retailers Should Go Back To Basics”

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Mobee and Quad Analytix merged to form Wiser Solutions Inc. in 2017. 

Check out what Mobee’s former CRO had to say in this article on Retail Merchandiser.

Here’s a quick preview of what you’ll learn in the article:

Retail’s BIG Show did not disappoint with the newest in artificial intelligence, connected devices and augmented and virtual reality. These cutting-edge technologies hold unbridled promise for the retail industry. We will no doubt see and hear more about drone delivery, interactive dressing rooms, the endless aisle 2.0 on in-store mobile devices and even virtual retail locations in your living room.

Yet amid the buzz and excitement of new technologies are gloomier headlines about the demise of brick-and-mortar staples. Macy’s, Sears and The Limited all announced store closures in the new year, citing a decline in shopper traffic and the rise of e-commerce. Footprints are shrinking and so are store sizes, yet shoppers are demanding the same or expanded inventory.

As noted by Carrie Ask of Levi Strauss & CO and published on NRF, “Retail store traffic may be declining, but purchase intent is rising since people don’t ‘have to’ go to a physical store anymore. That makes the accuracy of shelf-level inventory in-stocks more important than ever.” Add that the value of omnichannel customers increases with the number of channels they use, and an optimized offline presence becomes even more important.

The takeaway? Omni-channel retailers need to do a better job with the limited physical space they have. Technology can help—when deployed correctly. Before tacking on new and innovative features, retailers should use solutions like mobile crowdsourcing, RFID tags and mounted sensors to improve the basics of store-level experience.

Here are three places to start:”

Retail the full article here.

Contributing writer: Gabrielle Winant

Need better data to inform your decisions? Whether in-store or online, Wiser has you covered from pricing to assortment to promotions. Schedule a meeting today to learn how to turn retail data into action. 

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Angelica Valentine

Angelica Valentine is the Marketing Manager at Wiser, the leading provider of actionable data for better decisions, and a contributor to VentureBeat, Business Insider, The Future Customer Engagement and Commerce, and more. She holds a BA from Barnard College of Columbia University.