As we enter a new year, many people are choosing to adopt new hobbies and resolutions to improve their wellbeing. Every new year’s resolution is designed with good intentions, but change in the new year is not merely limited to individuals. As a manufacturer, you can improve your brand in 2016 as well.
There are a lot of trends anticipated for next year. Manufacturers are going to have to improve their brand identities to cater to these trends and appease both their potential and pre-existing customer bases. A simple set of strategies can make brand improvement an easy task in 2016.
Brand with Purpose
Every one of your customers has an intangible asset you can use to your advantage, and it’s called emotion. There are plenty of ways you can appeal to emotions, like with advertising and messaging. But beyond that, you can use it to improve the customer experience on your site. There are a couple of ways to do this.
Just like John Lennon, your shoppers get by with a little help from your business. By offering helpful services to your customers like Olark’s innovative live chat service, you can make their visit to your store a memorable one. They’re more than likely to remember that your store was incredibly helpful with any questions they had regarding your product.
It sounds like a lot of work, but rebranding your company might be a good idea if 2015 didn’t provide the superb results you were hoping for. When it comes to solving a puzzle, you have to consider every piece. Your business is the same exact way, and if you think your brand value isn’t as strong as it used to be then rebranding should be seriously considered.
Look at Old Spice. After a series of zany ads circa 2009, the manufacturer successfully rebranded its business and definitely reaped the benefits. What was once a simple, complacent brand is now affiliated with loud screams, wolves and swagger. Your business can do the same, even if you aren’t as large as Old Spice.
Build Brand Loyalty
Loyalty is one of the most valuable assets to win from your shoppers, and for good reason. It’s much less expensive to sell to a pre-existing customer than acquiring a new one, and if you can build loyalty early then you can simplify the selling processes for the upcoming purchases. But how can you build loyalty for your brand, especially if you aren’t selling directly to consumers?
Keeping your hands out of the selling process can keep your business more focused, but at the same time, it inhibits your ability to tailor the overall shopping experience. Therefore, you have to make sure you include something with your item that will keep customers coming back.
Monitor and Protect
One of the easiest ways to lose your brand value is to let a product fall into the hands of a grey market seller. Fine-tuning your overall brand experience takes a lot of work, and it’s always a shame to see that hard work go to waste. Pre-established deals regarding your products’ imaging and pricing are thrown off the table when dealing with grey market sellers, so how can you make sure your products get into the right hands?
You can send a cease and desist letter, or you can take it a step further and create a new relationship with the retailer, authorizing them to sell your products in the future. If the retailer’s brand is well known, this can be extremely beneficial for your brand value. Regardless of what you choose, monitoring and protecting your brand is a must in 2016.
eCommerce is growing, and it’s currently showing no signs of slowing down. After an already impressive Thanksgiving weekend and a promising holiday forecast, retailers are going to be looking to increase their product selling breadth. Make sure your brand value is continuously optimized for success with these tips.
Interested in monitoring your reseller network in the new year? Learn more about MAP monitoring with Wiser Solutions.