Top 4 Ways Crowdsourcing Companies Should Engage Their Users

What’s the most important part of a crowdsourcing company? If you are thinking the crowd, THEN YOU ARE CORRECT! The users within the crowd are the most important asset a crowdsourcing company has. Without users, a crowdsourcing company would have no one to collect data and that’s a bit important…

When selecting your crowdsourcing company, it’s important to take an in depth look at their user base. Without a healthy engaged community of users, odds are your data will not come in as nice as you may think and it will take a long time for it to be collected.

In today’s blog post, we wanted to give you some factors to consider when reviewing a crowdsourcing company’s user base. Here we go:

1) A Facilitated, Socially Connected Environment:

In order to actively keep users engaged, it’s important to provide a way for users to showcase their accomplishments and rewards. We have various features built into our app where users can share the Missions completed and rewards earned on their social media channels.

Giving users the opportunity to display their accomplishments gives them the opportunity to showcase their accomplishments and potentially reach out to people who may not have heard of Mobee before. Keeping active users engaged and naturally building a user base sounds like a good idea to me.

2) Communication Across Social Channels:

Along with being able to share user accomplishments on social media channels, it’s important for a crowdsourcing company to engage users across all social channels as well. Don’t be afraid to check if the company you are potentially working with are on the important channels (Facebook, Twitter, Instagram, LinkedIn, etc.) and are creating interesting/informative content for users.

If you do your research and see active healthy engagement from the user base on social channels, that is a good sign users are actively using the app which would benefit you in the end.

3) Challenge the Crowd:

Everyone can get sick of the monotony of daily life. You get up, go to work, come home, binge watch something on TV, and repeat the cycle again. You want to make sure companies are not falling into similar cycles when creating surveys for their users. It’s important to ensure they are changing things up when creating new surveys.

Companies should take pride in challenging their users by asking them to collect interesting and different sets of data for every survey. When constantly challenging the crowd, companies learn what types of Missions are more successful and help construct better questions for the future which results in a more dynamic environment.

4) Community Manager for All:

All of the previous bullet points require a specific person to control the different channels. A community manager is the perfect role to take on all responsibilities stated above. It’s a community manager’s role to keep all users in check and actively engaged.

If the company you are looking at does not have a community manager, it might be a good idea to look elsewhere…

So there you have it! We hope we were able to educate you on yet another aspect of crowdsourcing companies.

Contributing Writer: Justin Bartlett

Min-Jee Hwang

Min-Jee is the former Director of Marketing at Wiser. She has extensive experience working with SaaS companies and holds a BA from Carnegie Mellon University and an MBA from NYU Stern.

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