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Wiser Merger News on BostInno

Want to learn more about the Mobee and Quad Analytix merger that created Wiser Solutions? BostInno covered our story and gave insight on how exactly the merger came to be in an article titled, Mobee Merges with West Coast Startup, Plans Acquisitions in Retail Tech Space.

Here’s a sneak peak of what you’ll find in the article:

“Not every CEO gets to say that a meeting in Las Vegas forever changed the course of his business, but that’s exactly what happened to Hal Charnley.

Charnley was in the process of raising the next round of financing for his Boston startup Mobee. But during an industry conference in Las Vegas earlier this year, he met up with a fellow CEO whose business was doing something similar in the retail intelligence space, except instead of focusing on brick-and-mortar retail, it was all online.

From there, a decision was eventually reached: Mobee would merge with Quad Analytix, a company based in San Mateo, Calif., into an entity with a new name, Wiser Solutions. The deal, which has closed and was announced Wednesday, combines Mobee’s crowdsourcing abilities to gather information on brands in brick-and-mortar stores with Quad’s ability to track pricing and other information for brands across hundreds of ecommerce websites.”

Read the full article here.

Angelica Valentine

Angelica Valentine is a Marketing Consultant with several years of expertise in the retail sector. Her work has appeared on VentureBeat, Business Insider, SAP, and more. She holds a BA from Barnard College of Columbia University.

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