Matt Ellsworth

Matt is the Director of Marketing at Wiser Solutions, a retail analytics provider with an emphasis on data quality, data accuracy, and holistic in-store and online solutions.

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Consumer Experience

Direct Store Delivery vs. Warehousing: Which is Right for Your Brand?

Should you ship your products directly to retail stores and bypass the go-between, or is there something to be said

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Shelf Intelligence

Arnott’s vs Mondelez: The Battle Of The Biscuit Giants

Editor’s Note: This blog was originally published by Snooper App. Snooper App was acquired by Wiser Solutions in 2022 and

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Retail Execution

3 Ways to Enhance Your Category Insights

The pandemic has presented every organization with unique challenges. While the CPG industry generally benefited from increased demand for essential

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Retail Execution

How You Win Share of Shelf Smarter, Not Harder

Ahh, the age-old problem for your brand—how to win more share of shelf. It’s common knowledge that optimizing shelf space

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PR & News

Wiser Solutions Expands Its Commerce Execution Suite With New Products, Features

Wiser Solutions is launching the next iteration of its Commerce Execution Suite, with enhanced offerings in its Price Intelligence, Reseller

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Market Awareness

3 Trends in Competitive Pricing From Top Grocery Retailers

Thanks to the pandemic, 2020 and 2021 were rough years for everyone, but there is no denying that they had

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Retail Execution

The CPG Industry Is Moving to Sustainable Packaging

October 1, 2019, was the deadline for CPG companies to comply with Amazon’s new Frustration Free Packaging guidelines. These require

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Store Operations

Is a Subscription Service Right For Your Retail Grocery Store?

It’s Sunday afternoon and it’s time for your shoppers to start grocery shopping. Instead of driving to the store and

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Retail Execution

The Amazon Effect and Industry 4.0: Where Should Retailers Focus?

Being a retailer these days, especially in the grocery business, is like being under siege and not knowing where the

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Shelf Intelligence

On-Shelf Availability Terms, Definitions, and Differences

In the CPG industry, there are a handful of terms pertaining to issues around on-shelf availability. Unfortunately, some terms are

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