For retailers grossing 1-5 million on a yearly basis, eBay is a battlefield that they cannot afford to lose: the popular marketplace is the arena for nearly one quarter of small and medium retailers’ sales. As a recent report …
From Competitive Pricing to Competitive Advertising: How to Execute a Competitive and Profitable Online Ad Strategy
This is a guest post by Jana Fung, Marketing Manager at MixRank.
Pricing is just one part of the 4 P’s of the marketing mix. There’s also product, place and promotion. Since you already have the product and …
May 23, 2013
“Everyday Low Pricing” vs. “Dynamic Pricing Strategy”
J.C. Penny recently introduced their “Fair and Square Everyday Pricing”, promising simple everyday low pricing for their products and doing away with the traditional dynamic pricing model. The results to date have been dismal, share prices have dropped and …
February 4, 2013
A Unique Way to Drive Shopping Online: Uniqlo
Competitive pricing can only go so far if you can’t get shoppers to your online store. Uniqlo, the baby of Fast Retailing Co. Ltd. has made big waves in the US, after their tremendous success in Japanese and Chinese …
November 7, 2012
Hack Price Monitoring with IFTTT and ScraperWiki
At WisePricer, we’re always trying to develop new ways to help online merchants stay ahead of their competition. Today, I want to share a way to keep track of Amazon’s prices for multiple products. I’ll be mashing up ScraperWiki and …
September 3, 2012